You can never be too well equipped to move from traditional to digital marketing. Among the serious online courses, one of the best known is offered by Meta (the parent company of Facebook, Instagram and WhatsApp) on the Coursera platform.
What the programme covers
The Meta Social Media Marketing Professional Certificate brings together six courses, ending with a final project. You learn in particular how to:
- understand the basics of social media marketing;
- build and manage a professional presence and a community;
- design advertising campaigns on Facebook and Instagram with Meta Ads Manager;
- measure results and improve your campaigns.
Duration and pace
Coursera estimates it at about 5 months, at 10 hours a week. But you move at your own pace: faster if you have time, more slowly if you work alongside.
Cost and certificate
The programme is paid, through a Coursera subscription. Coursera also offers financial aid on request. At the end, you receive a professional certificate issued by Meta, to highlight on your CV or LinkedIn profile.
Good to know: the programme is in English. If French is your first language and your English is shaky, this is a good opportunity to strengthen it: our business English course prepares you for it.
Who is it for?
This programme suits small business owners who want to handle their own communication, young people who want to make it their career, and anyone already running a page without knowing how to measure what it brings in.
To find out more, visit the official programme page on Coursera.
Prefer in-person training?
Karajene offers practical training in Ziguinchor, for groups or individuals, in English or French.
See our courses